M.I Sales Europe B.V
European Sales Management for Musical Instruments & Pro Audio

About us


M.I Sales Europe's owner Willem van Keulen has been managing M.I and Pro Audio Brands for the European market since 2001 (as of 2014 under the name MI Sales Europe) 

Willem van Keulen  started his career as a sales person in a musical instruments shop from where he started managing a store for Musik Produktiv , became a sales rep for brands like Electrovoice, Genelec, Fostex, AKG etc etc. To then manage Mackie, Ampeg and Alvarez for Benelux for over 9 years which later became Loud Technologies. 

After Willem managed the following brands for Europe or EMEA: Samson, Hartke, Michael Kelly, Numark, Akai Pro, Alesis, Eko , Montarbo, Quicklok.

Now Willem has his own company to help companies in M.I or Pro Audio to get established in Europe using his wide network of distributors and M.I retailers and/or manage their sales channels. 

Currently working with Kali Audio, Warm Audio, US Music (Washburn) and Morley

If you are a company in need of support in Europe please don't hesitate to contact us.

M.I Sales Europe has their offices in Hengelo , The Netherlands