‘Your partner in

Business Growth’

Representing Musical Instruments And Pro Audio
Brands In Europe

Representing Brands

Representing Musical Instruments And Pro Audio Brands In Europe.

Marketing Strategy

Creating marketing strategies, together with importers and stores arround Europe.

Training Importers

Training for importers about new products, how to sell them and manage their supply.

Our Partners

Projects We Have Done

About Us

Willem van Keulen

Owner and founder Willem van Keulen has been managing Music Instruments- and Pro Audio brands for the EU market since 2001. 
He started his career in 1996 as a salesperson in a Musical Instruments shop.
Willem is a musician and entrepreneur which explains his love for the music industry and why he decided to do this professionally. 

As his career path unfolded, he represented brands like: 
Electro Voice, Genelec, Samson, Mackie, Numark, AKG, etc.

M.I. Sales Europe B.V. in its current form was born in 2014, to help more companies in M.I. or Pro Audio to manage their sales in Europe/EMEA or to get established in Europe, using his wide network of distributors and retailers.

Who We Are

Musical Instruments- and Pro Audio representative in Europe. 

Our Vision

People need music, music needs people.

Our Mission

To put high quality Musical Instruments- and Pro Audio brands on the map in the European market. 

Latest News


  • The ISE 2023 in Barcelona is coming up!

    The ISE 2023 in Barcelona is coming up!

    Will you be attending the ISE and would you like to plan a meeting with us? Open the following link and we hope to see you there! https://www.plannen.nl/a/MI-Sales-Europe-BV/web

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  • NEW! IN-UNF!

    NEW! IN-UNF!

    Introducing the IN-UNF, an Ultra-Nearfield studio monitor system specifically made for use on your desk. With reference level full-range audio at 0.8 meters, a detailed, intimate view of your mix is only arm’s length away. The IN-UNF is specifically designed to sit on your desk, and your desk is incorporated as an acoustic member of the system. Reflections from the drivers to the desk to your ears are accounted for, giving you a perfectly clear picture of your mix that you can rely on to translate well. The IN-UNF consists of three main pieces: a bass unit and two satellites.

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  • Introducing the AFX-1 Analog Multi FX

    Introducing the AFX-1 Analog Multi FX

    The Analog Multi FX is an Authentic Analog Multi Effects Pedal, equipped with everything you need to get the job done on stage and in the studio. It’s got a Switchless Optical Wah, Distortion, Effects Loop, Stereo Chorus, and Echo. Even better; these are reissues of classic Morley circuits leading all the way back to the 1970’s. And speaking of the 70’s, it also has a new finish that pays homage to the original chrome Morley pedals. It’s Heavy-Duty spun stainless steel that’s built like a tank and looks great under stage lights. Each one is hand spun at our

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